About us
Enhance your elegance
It’s not easy to shine if we don’t have the right diamonds we need. Can you imagine a crown without its jewels?
There’s no secret, it’s time to discover the brilliance you deserve.
A new world of luxury
Working with diamonds is an art, but crafting the perfect piece that reflects your style is even better. With our expert guidance, finding your ideal diamond has never been so seamless.
Find the perfect diamond, whenever and wherever you desire.
Elevate your style
Tony Fred, CEO
Founder and chief designer, Tony is the creative force behind the brand. He loves to immerse himself in the design process, marketing, and enhancing customer experiences.
Mich Stark, COO
Michael thrives on challenges. With years of experience as Sales Director in the jewelry industry, Michael has played a key role in elevating the company to new heights. He is among the finest experts.
Aline Turner, Head of Design
Aline is a passionate gemologist who finds joy in sharing her knowledge about diamonds. She educates over 100 aspiring jewelers and connects with a community of thousands of diamond enthusiasts.
Emily Johnson, Gemologist
Emily, with her extensive knowledge of gemstones, helps us navigate the world of diamonds effortlessly. She is committed to ensuring you find the perfect stone that embodies your vision.